Values & Leadership

Impro has brought together an experienced, multi-disciplinary team united by the desire to make an impact across people and organizations, globally.

Core Values: TEACH

Team Players





These values are shared across our team, from leadership to coaches. They are values we also work to develop in our participants, as they are the foundation for continuous growth and lasting success.

Our Leadership Team

Opher Brayer

Co-Founder & Chief Scientific Officer

Opher is a C-Level executive coach, systems thinker, former jazz musician, and education innovator – with hundreds of methodologies to his name. Early in his career, Opher was a trainee of thought leaders Michael Hewitt-Gleeson and Jay Abraham.

 He trained in Systems Dynamics at MIT and in Neuro-Linguistic Programming (NLP) with Richard Bandler. Over the past 30 years, he has coached thousands on their way to realizing their potential both personally and professionally. Opher’s groundbreaking work in developing thinking algorithms that help youth and adults alike to elevate their thinking and performance led to him receiving the Tribeca Disruptive Innovator Award in 2018.

Josh Blair

Co-Founder and CEO

Josh knows that technology is most powerful when combined with human ingenuity to deliver exceptional customer experiences. Impro hits the sweet spot in this regard for Josh and leverages his business experience as well as his HR background. 

His other endeavours currently include serving as the Chair of TELUS International, the Vice Chair of Carebook and Partner at Esplanade Ventures.

Prior to 2020, Josh worked at TELUS for a quarter of a century, most recently as Group President but of note to Impro, he also spent 12 years as the company’s chief learning officer and subsequently its chief human resources officer. During this time, TELUS became the most prolific winner globally of the Association for Talent Development’s BEST award (14 wins through 2019) and in 2005, Josh was named the global learning leader of the year by Thomson NETg (now part of Skillsoft). In 2015, Josh received a Distinguished Alumni Award from the University of Victoria (Bachelor’s of Engineering) in recognition of his professional achievements and community contributions. Josh is also a graduate of the Smith School of Business’ Executive Program at Queen’s University.

Maya Liberman

Co-Founder & COO

Maya is a co-founder and leads the company’s operations for Impro. Her responsibilities span all the things you would expect from a startup co-founder, including coding early versions of the application, overseeing all elements of early user testing, setting up internal processes and systems, and digital marketing.

Maya’s core job is ensuring progress of the Impro technology engine driven by user feedback, company strategy, and translation of Impro’s proprietary algorithms into the platform. Prior to co-founding Impro, Maya helped start Stages, a purpose-driven educational organization, and co-founded Quick Sites International, a successful web design agency. Maya has her Master’s Degree in Music from Tel Aviv University, and was a professional Cello player for over a decade.

Vince Bowry

VP Of Commercial Operations

Vince is a third-generation entrepreneur with over 15 years of experience as a sales and customer success leader. He has strategically grown revenue in SaaS, Education Technology, and Professional Development organizations, cultivating customers across North America and EMEA.

As the Head of Customer Success, Vince is responsible for ensuring that impro’s customers achieve their desired outcomes through their interactions with their coach and the technology platform.

Prior to joining impro, Vince was the Founder of EduThink, a consulting firm focused on helping fast-growing companies to formulate and optimize their sales and customer success teams; with a concentration on designing processes and developing strong customer relationships. He enjoys building capacity in developing leaders, coaching sales teams, and devising operational frameworks.

Vince is also a Growth Coach at Communitech, where he mentors startup founders and their growing teams.

In his spare time, Vince coaches football and enjoys gardening, cycling and hiking with his wife and daughter.

Christiane Martin


Christiane is a definitive systems thinker. She has spent decades working as a geophysicist in energy companies, making systematic, data-based decisions.

Her experience has helped her develop her own unique, data-based methodologies and technical processes. Christiane is exceptional at breaking down cross-functional walls and providing leadership-by-example to all team members.

Christiane has an otherworldly talent for identifying patterns: as a leader, a mentor, and as a developer of methodologies, Christiane consistently uses pattern recognition to find innovative solutions, whether she’s designing a complex process or helping a participant come to a breakthrough personal insight.

In her spare time, Christiane is an avid gardener and entrepreneur. She has almost two decades’ experience running a landscape design consulting firm in addition to her more traditional corporate roles.

Ido Paz

VP of Product

Ido is a builder, with experience across fintech, machine learning, IoT, education, and e-commerce. He combines UX design capabilities with a deep understanding of big data and data analytics.

Ido started as a software team lead at SAP responsible for MVP launch to American customers. 

He held product leadership roles of increasing seniority for technology companies in California, Israel and Germany. His most recent role was a senior product manager for Forter, a world leader in fraud detection for online retailers and marketplaces. Ido completed his Master’s degree with a thesis in AI and Machine Learning from Bar-Ilan University. Ido is responsible for the development of Impro’s go-to-market product.

Alex Pshul

Chief Architect

Alex is a software architect, consultant, speaker, and a tech freak with proficient knowledge in different technological stacks. Alex is a leading expert on Microsoft technologies and different Azure services with great passion for software architecture.
In March 2021, Alex was recognized by Microsoft as a most valuable professional on Azure technologies for his contributions to the Azure community.

Although computers were always a passion and a hobby, Alex officially started his career in the IAF as a software developer in one of the largest systems that were ever developed in the forces. After demobilization, Alex worked as a lead software developer in a security company and later, moved to be an architect and a consultant in one of the leading software consulting companies in Israel.
In parallel, Alex developed his own app on the Windows Store, traveled the world with technological lectures, taught a couple of courses in the Tel Aviv University and co-created his own meetup group for technological enthusiast in the north of Israel. Alex is an active community member in different technological groups and usually spends his free time in front of the computer screen.