Our Team

Enhancing human capacity to create personal and organizational growth

Improving people & organizations

At Impro, our purpose is to empower your employees at every level of your organization to build powerful new habits designed to equip them with all the tools they need to learn, grow, and unlock their full potential.

With our game-changing AI-augmented performance coaching, mentoring, and consulting, we help companies manage with more clarity, and thus, accelerate their and their employees’ growth.

We lead and live by one basic principle:


Impro has brought together an experienced, multi-disciplinary team united by the desire to make an impact across people and organizations, globally.

Living by these values is a team effort. Much of Impro’s strength lies in the shared values of our people - from leadership to coaches to participants - as they are the foundation for continuous growth and lasting success.

Our leadership

Josh Blair

Co-Founder & CEO

Josh knows that technology is most powerful when combined with human ingenuity to deliver exceptional customer experiences. Impro hits the sweet spot in this regard for Josh and leverages his business experience as well as his HR background.

His other endeavours currently include serving as the Vice Chair of TELUS International (NYSE: TIXT), the NGC Chair of Neighbourly Pharmacies (TSX: NBLY) and being a Partner at Esplanade Ventures.

Prior to 2020, Josh worked at TELUS for a quarter of a century, most recently as Group President but of note to Impro, he also spent 12 years as the company’s chief learning officer and subsequently its chief human resources officer. During this time, TELUS became the most prolific winner globally of the Association for Talent Development’s BEST award (14 wins through 2019) and in 2005, Josh was named the global learning leader of the year by Thomson NETg (now part of Skillsoft).

In 2021, Josh received an honorary doctorate from the University of Victoria (he is an alumnus, with a Bachelor’s of Engineering) in recognition of his professional achievements and community contributions. Josh is also a graduate of the Smith School of Business’ Executive Program at Queen’s University.

Opher Brayer

Co-Founder & Chief Scientific Officer

Opher possesses a wealth of experience in education, business coaching, and consulting with a wide range of methodologies to his credit, as well as being a C-level executive coach, a systems thinker, and an ex-jazz musician. He is the co-founder and Chief Scientific Officer of Impro.AI and also founded Stages Academy Global.

Opher has extensive experience in the fields of Systems Theory, Neuro-Linguistic Programming, and Game Theory. His coaching career spans over 30 years. During this time, he has worked with thousands of entrepreneurs and executives who have sought to maximize their personal and professional potential. He received the Tribeca Disruptive Innovator Award in 2018 for his pioneering work in developing thinking algorithms that help youth and adults alike to elevate their thinking and performance.  His company, Impro.AI, is on the list of the 200 most disruptive companies in North America. The company has conducted more than 50,000 coaching sessions in less than 18 months, providing services like coaching, mentoring, training, consulting, and risk management to start-ups, small and medium-sized businesses, corporations, as well as individual clients.

Maya Liberman

Co-Founder & COO

Maya Liberman is the COO and Co-Founder of Impro.AI, a Canadian startup that helps companies manage with clarity. Impro.AI is the first company in the AI augmented coaching, consulting, and mentoring space.

Starting in 2019, Maya began to invest most of her time developing proficiency in software engineering. While doing so, she founded a junior developers community in Israel to help young developers hone their technological abilities. The community currently houses more than 2500 young, enthusiastic developers.

In 2017, Mrs. Liberman managed the non-profit learning organization, Stages. Stages is a Czech Republic based organization that enables young children to become polymath thinkers. The Stages method has enabled over 10,000 children to shift their academic trajectory from average to gifted.

In 2012, Maya joined the Brayergroup company as a project manager. While there, she helped establish the companies’ digital presence and managed it’s various consulting projects. Ms. Liberman was a distinguished cello player and musicologist for many years. She played in The Raanana Symphonette Orchestra in Israel, and was an assistant lecturer at Tel Aviv University.

While playing in the orchestra, she devoted most of her time to develop the musical awareness of children, playing and teaching about music infront of thoustands of children every year. She won many awards and scholarships during her studies such as: Alfried Krupp, Gideon Tamir, Wolf Foundation and the Tel Aviv University Dean’s Honor.

Alex Pshul

Chief Architect

Alex is a software architect, consultant, speaker, and a tech freak with proficient knowledge in different technological stacks. Alex is a leading expert on Microsoft technologies and different Azure services with great passion for software architecture.

In March 2021, Alex was recognized by Microsoft as a most valuable professional on Azure technologies for his contributions to the Azure community.

Although computers were always a passion and a hobby, Alex officially started his career in the IAF as a software developer in one of the largest systems that were ever developed in the forces. After demobilization, Alex worked as a lead software developer in a security company and later, moved to be an architect and a consultant in one of the leading software consulting companies in Israel.
In parallel, Alex developed his own app on the Windows Store, traveled the world with technological lectures, taught a couple of courses in the Tel Aviv University and co-created his own meetup group for technological enthusiast in the north of Israel. Alex is an active community member in different technological groups and usually spends his free time in front of the computer screen.

Joel Pineda

Director of Customer Success

Joel is no stranger to the start-up world with over 12 years of experience in customer management in both the Waterloo and Toronto tech hubs. His approach leans on empathy, collaboration, systems, and design to better the overall user experience. His favorite word is ‘success’ – not for himself, but rather for the clients and users he works with.
A major focus for Joel is on data-driven analysis and research including client feedback, user interviews, customer panels, and data sets to collect valuable information on how to improve usability, function, and market appeal. He loves people and is truly customer-obsessed! He concentrates on building lasting relationships with clients and supporting them at every interval of their journey. He has a successful history of building up support, sales, and CX teams through innovative ideas and collaboration – driving the flywheel, and being heavily involved with all client touch-points aiding in the success of companies such as Andiamo, Personify, and Vendasta. Joel holds an HBA degree in honors political science, legal studies & business administration from Wilfrid Laurier Univeristy in Waterloo and is accredited with UX design certifications from the Interaction Design Foundation in Denmark. He leverages these skills with different industries, organizations, and companies to highlight custom solutions in a way conducive to user & client needs. Outside of customer success, Joel has a passion for wellness, reading and overall self-improvement. He is part of the Tornto Bay Street Rugby Club, involved in sound engineering for DreamHouse studios, plays drums for bands in the city, and volunteers with local organizations including Habitat for Humanity & Cycle Toronto.

Jordan Enns

Head of QA & Insights

Jordan is a communication coach and consultant with extensive experience in leading one-on-one and group training programs. Working with clients across the globe, Jordan has developed and implemented curriculum to help professionals speak with confidence and realize their potential. Over the past several years, he has worked with legal firms and lawyers in a number of industries to improve their presentation skills and grow their business prospects.

With a background in organization and public policy development, Jordan has managed campaigns and served as senior political advisor in campaigns at all levels of government across Canada. As a policy consultant in the private sector, he has also worked with startups and large corporations on navigating complex organizational structures and understanding regulatory policy in Canada.

Jordan holds an Honours Bachelor’s degree from Queen’s University and a Master’s degree in Public Policy and Administration (MPPA) from Ryerson University.

Vic Menon

Coaching Training Lead | Impro Master Coach

After receiving his Bachelor of Science from Stanford University and MBA from the Kellogg School of Management at Northwestern University, Vic went on to a winding career which combined his passions, skill sets, and education.

As someone with a clear interest in both biology AND the business world, Vic has held various high-ranking marketing positions in multiple life sciences companies.

After almost 2 decades working with startups and life sciences companies, Vic shifted his career path in order to focus on giving back. For the last 15 years, Vic has been diligently helping to grow the Career Management Center (CMC) at Stanford University’s Graduate School of Business. During Vic’s tenure, the CMC more than doubled in size. As the CMC’s program manager, Vic had numerous high-level responsibilities, yet he always found the time to assist individual students, because that is where he felt he could make the greatest impact. Vic brings that same philosophy to Impro: as a Master Coach, he is responsible for programming and refining our methodology. Yet Vic still cares deeply about every participant he works with on a daily basis.

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