Improving people & organizations

At Impro, our purpose is to empower your employees at every level of your organization to build powerful new habits designed to equip them with all the tools they need to learn, grow, and unlock their full potential.

With our game-changing AI-augmented performance coaching, mentoring, and consulting, we help companies manage with more clarity, and thus, accelerate their and their employees’ growth.

We lead and live by one basic principle:


Impro has brought together an experienced, multi-disciplinary team united by the desire to make an impact across people and organizations, globally.

Living by these values is a team effort. Much of Impro’s strength lies in the shared values of our people - from leadership to coaches to participants - as they are the foundation for continuous growth and lasting success.

Our leadership

Josh Blair

Co-Founder & CEO

Josh knows that technology is most powerful when combined with human ingenuity to deliver exceptional customer experiences. Impro hits the sweet spot in this regard for Josh and leverages his business experience as well as his HR background. 

His other endeavours currently include serving as the Vice Chair of TELUS International (NYSE: TIXT), the NGC Chair of Neighbourly Pharmacies (TSX: NBLY) and being a Partner at Esplanade Ventures.

Prior to 2020, Josh worked at TELUS for a quarter of a century, most recently as Group President but of note to Impro, he also spent 12 years as the company’s chief learning officer and subsequently its chief human resources officer. During this time, TELUS became the most prolific winner globally of the Association for Talent Development’s BEST award (14 wins through 2019) and in 2005, Josh was named the global learning leader of the year by Thomson NETg (now part of Skillsoft).

In 2021, Josh received an honorary doctorate from the University of Victoria (he is an alumnus, with a Bachelor’s of Engineering) in recognition of his professional achievements and community contributions. Josh is also a graduate of the Smith School of Business’ Executive Program at Queen’s University.

Opher Brayer

Co-Founder & Chief Scientific Officer

Opher is a C-Level executive coach, systems thinker, former jazz musician, and education innovator – with hundreds of methodologies to his name. Early in his career, Opher was a trainee of thought leaders Michael Hewitt-Gleeson and Jay Abraham.

 He trained in Systems Dynamics at MIT and in Neuro-Linguistic Programming (NLP) with Richard Bandler. Over the past 30 years, he has coached thousands on their way to realizing their potential both personally and professionally. Opher’s groundbreaking work in developing thinking algorithms that help youth and adults alike to elevate their thinking and performance led to him receiving the Tribeca Disruptive Innovator Award in 2018.


Maya Liberman

Co-Founder & COO

Maya Liberman is the COO and Co-Founder of Impro.AI, a Canadian startup that helps companies manage with clarity. Impro.AI is the first company in the AI augmented coaching, consulting, and mentoring space.

 Starting in 2019, Maya began to invest most of her time developing proficiency in software engineering. While doing so, she founded a junior developers community in Israel to help young developers hone their technological abilities. The community currently houses more than 2500 young, enthusiastic developers.

In 2017, Mrs. Liberman managed the non-profit learning organization, Stages. Stages is a Czech Republic based organization that enables young children to become polymath thinkers. The Stages method has enabled over 10,000 children to shift their academic trajectory from average to gifted.

In 2012, Maya joined the Brayergroup company as a project manager. While there, she helped establish the companies’ digital presence and managed it’s various consulting projects. Ms. Liberman was a distinguished cello player and musicologist for many years. She played in The Raanana Symphonette Orchestra in Israel, and was an assistant lecturer at Tel Aviv University. 

While playing in the orchestra, she devoted most of her time to develop the musical awareness of children, playing and teaching about music infront of thoustands of children every year. She won many awards and scholarships during her studies such as: Alfried Krupp, Gideon Tamir, Wolf Foundation and the Tel Aviv University Dean’s Honor. 

Alex Pshul

Chief Architect

Alex is a software architect, consultant, speaker, and a tech freak with proficient knowledge in different technological stacks. Alex is a leading expert on Microsoft technologies and different Azure services with great passion for software architecture.

In March 2021, Alex was recognized by Microsoft as a most valuable professional on Azure technologies for his contributions to the Azure community.

Although computers were always a passion and a hobby, Alex officially started his career in the IAF as a software developer in one of the largest systems that were ever developed in the forces. After demobilization, Alex worked as a lead software developer in a security company and later, moved to be an architect and a consultant in one of the leading software consulting companies in Israel.
In parallel, Alex developed his own app on the Windows Store, traveled the world with technological lectures, taught a couple of courses in the Tel Aviv University and co-created his own meetup group for technological enthusiast in the north of Israel. Alex is an active community member in different technological groups and usually spends his free time in front of the computer screen.

Leigh Gauthier

Leigh Gauthier

Director, Consulting & Micro-Coaching

Leigh has been coaching professionals to develop personally and professionally for over 14 years. She is a certified coach, professionally trained facilitator, and former human capital management consultant with a Fortune 500 firm. 

With Strategy, People Development, Learning, and Career Counseling roles spanning global organizations such as Accenture, STS Capital Partners, and the Rotman School of Management at the University of Toronto, Leigh has had the privilege working with some of the world’s best and brightest talent.

Her passion for learning and growing influences her coaching and she brings many tools, models, and frameworks to help guide and support clients through their whole work/life selves. This includes several professional certifications, such as a Certified Coach designation from the Coaches Training Institute (CTI), the PCC designation from the International Coaching Federation (ICF), a MBTI Accreditation from Psychometrics Canada, a Certified Career Management Coach (CCMC) through The Academies and most recently the 10x Certified Health Coach by MindValley. She is a graduate of the University of Toronto with a B.A. in Linguistics and English.

When Leigh is not coaching, she is learning something new. Her latest stretch goal includes learning how to play the drums. Thankfully, (for the neighbours) she is surrounded by trees in her residence at Madewillau in Haliburton, Ontario, Canada where she loves long walks and bike rides with her husband, meditation, and crushing her fitness goals.

Her current volunteer roles include Board Chair of Medeba Adventure Camp for youth and Leadership Coach at Women’s Innovator Network through Corporate Class Inc.

Hugo is a true believer in lifelong learning.  He received his bachelor’s degree from Cal Poly San Luis Obispo in Business and earned an MBA at Santa Clara University.  Hugo has multiple certifications in project management, enterprise network architecture, networking, and most recently he achieved the coveted CompTIA A+ certification. 

Vic Menon

Master Coach and Leader - Quality and Training

After receiving his Bachelor of Science from Stanford University and MBA from the Kellogg School of Management at Northwestern University, Vic went on to a winding career which combined his passions, skill sets, and education. 

As someone with a clear interest in both biology AND the business world, Vic has held various high-ranking marketing positions in multiple life sciences companies. 

After almost 2 decades working with startups and life sciences companies, Vic shifted his career path in order to focus on giving back. For the last 15 years, Vic has been diligently helping to grow the Career Management Center (CMC) at Stanford University’s Graduate School of Business. During Vic’s tenure, the CMC more than doubled in size. As the CMC’s program manager, Vic had numerous high-level responsibilities, yet he always found the time to assist individual students, because that is where he felt he could make the greatest impact. Vic brings that same philosophy to Impro: as a Master Coach, he is responsible for programming and refining our methodology. Yet Vic still cares deeply about every participant he works with on a daily basis.

Hugo Silverberg-Rajna

Director of Customer Success

Throughout Hugo’s 28-year career, the constant thread has been a laser focus on customer service:  Not in theory, but hands-on practice. At Cisco Systems, he was pivotal in setting up field service for internet products in Europe, North America, and Latin America.  While Cisco Systems was still a start-up, Hugo was responsible for customer satisfaction and vendor management. 

He worked in a multitude of different roles including Customer Service Manager, Chief of Staff, Business Architect, and Contracts Project Manager.  As Customer Success Manager at NCR, Hugo managed all aspects of the relationships with two major customers. 

Hugo is a true believer in lifelong learning.  He received his bachelor’s degree from Cal Poly San Luis Obispo in Business and earned an MBA at Santa Clara University.  Hugo has multiple certifications in project management, enterprise network architecture, networking, and most recently he achieved the coveted CompTIA A+ certification. 

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