Case Study
From $20K to $1M
How MarkiTech Achieved a 50x ROI in Two Years with Impro.AI, accelerating Revenue by 50% and 100%
MarkiTech
High Tech
50 employees
Executive to Frontline Management
Introduction
MarkiTech's leadership turbo-charged growth by identifying impactful KPIs
They then worked with Impro to realize revenue growth of 50% in year 1 and 100% in year 2, a 10% increase in employee engagement, and the building of an independent incubator company.

Financial Growth
MarkiTech needed more focus on key metrics, which slowed progress. Impro helped them break down revenue growth into smaller KPIs, increase the focus on them, and achieve accelerated results. Impro helped MarkiTech:
Diversify its revenue sources
As one customer was producing the primary source of revenue, a diversified revenue plan was crucial for growth and risk mitigation. Focusing on expansion into the US, MarkiTech reduced revenue from 95% from a single customer to 80%.
Grow key customer accounts
MarkiTech worked to increase investment from its largest customer, a KPI which contributed significantly to overall revenue growth. The KPI achieved was doubled revenue from this customer.
Increase partnerships
MarkiTech implemented plans for a partnership to diversify and scale their sales system. This saved costs and rapidly expanded their reach into new markets. Negotiations and nurturing were accelerated, yielding significant revenue from the large partner relationship.
Maximize return on investment
With a strategic $20K investment in Impro.AI, MarkiTech not only enhanced operational efficiencies but also realized a staggering 50x ROI, transforming initial capital into $1 million in revenue. This financial success underscores the effective use of their initial investment to drive significant revenue growth.


Employee Experience
Increase in Employee Engagement
Startup Incubation
Through their work with Impro, MarkiTech’s management identified an innovative concept that was ripe for success but better suited for an independent company rather than a business division within MarkiTech. The split focus caused stress and slowed progress in key growth areas.
The decision was made to create an independent company under the umbrella of MarkiTech for optimal efficiency within MarkiTech’s core business, as well as for the success of the innovative business unit. Creating incubators as independent businesses is now part of their long-term growth and risk management strategy.
Results
Outcomes of successfull collaboration
Goal: Breakthrough Revenue
Their Investment:
$20K
Revenue Gain
$1 Million
50X ROI
Diversified Long-term Growth
Created two independent arms of MarkiTech – a focused core business and an independent company whose purpose is to incubate new startups