Long-Term Growth Doesn’t Happen Overnight

Impro participants are successful because they embrace the long view. Instead of hoping for immediate results, they understand that the greatest growth comes from experiencing small changes daily – and letting those changes compound over time.

Each daily interaction leads to another small change.

As the changes pile up over the weeks, months, and years, participants internalize the lessons from each episode…forming new habits that are crucial to their long-term success.

3 Phases of Success

Phase 1 - Foundations

In Phase 1, coaches are first introduced to participants and the discovery process begins. 

Questions and exercises in Phase 1 are meant to help both the coach AND participant get a better understanding of who the participant is.

Coach and participant work together to discover

How the participant thinks passively and actively

Why the participant makes particular decisions

What biases the participant uses to navigate life


“This discovery process helps the participant develop a relationship with their coach, while at the same time giving the coach the insights they need to help the participant get the most out of coaching.

Impro coaching is highly personalized, and Phase 1 lays the crucial foundation for the participant’s growth.

However, that is only one aspect of Phase 1.

Three Core Skills

At the same time that the coach and participant are learning more about each other, the coach is giving the participant the tools to develop three core skills:


 Participants who improve their ability to do more work in less time are in a better position to succeed. The more work they do, the more good work they do.

And by increasing their overall output, they provide greater value to their company, doing more to increase the bottom line.


In a busy work environment, participants who can easily pivot – or even thrive – when faced with sudden change (i.e. bumped-up deadline, transition to new software, additional last-minute responsibility, new team member in the middle of a project) prove to be more reliable in ALL situations.



 The key to growth is innovation. By improving participants’ abilities to think, make decisions, and solve problems more creatively (i.e. by looking at a situation differently than the conventional paths), your organization could have an army of innovators helping to turbocharge growth, either across the company or in a specific department.

These Tools (what we call PAC for short) tend to be a sticking point for most participants, can always be improved, and are crucial for success in almost every professional environment.


By helping improve their PAC abilities during Phase 1, the coach is arming the participant with critical Tools they will implement daily in their workplace and social interactions.

Phase 2 - Insights

Now that the participant has a strong foundation, and the coach has determined how best to unleash their potential, we move on to Phase 2 – Insights.

Getting a firm grasp on PAC is essential for success in Phase 2. 

Because this is where things start to get uncomfortable, so the participant will need to ADAPT.

Get Uncomfortable

Phase 2 is an intense period where the daily exercises and questions shift from discovery to introspection. 

Participants are urged to question everything: their biases, routines, behaviors, decision-making heuristic, and habits they may take for granted.

Coaches push participants to look at all aspects of their professional lives from multiple angles, so participants must be able to think CREATIVELY.

Constant Discovery

The average human being gains one new insight into their own behavior every 30 days. 

But in Phase 2, participants are shown how to glean these insights 6-10 times per day. 

And each insight is tied to their work, so participants with greater PRODUCTIVITY glean more insights, all while creating more output for the business…thus making it a win for the participant and the organization.

Phase 3 - Principles

Now, Phase 1 and 2 come together. 

Phase 3 begins only when the participant has both a firm grasp on the Tools they have developed in Phase 1 and the Insights gleaned in Phase 2. 

At this point, the participant is applying their Tools both consciously and unconsciously without prompting, while starting to automatically reach additional Insights without the use of Phase 2 exercises.

The Identity Shift

This is where the transformation is cemented. The participant has now internalized their improvements, and they are no longer simply activities and exercises…

They are part of the participant’s identity. 

They can now coach themselves, and continue their journey of improvement in a more self-directed manner. 

The Impro Coach now takes on the role of a trusted Guide, urging the participant further along in a less discovery-oriented and more intentional fashion.